When starting a website for your estate agency, you’ll need a domain name to identify the site. Here are 5 tips to help you choose the right domain name for your next property website.
It’s essential that your domain name is easy to remember. When people come to search for your website on search engines, you’ll be at the top. Avoid alternative spellings of words to avoid confusion and make it easy enough that it can’t be interpreted wrong when spoken aloud.
Buy both the .com and .co.uk domains, then redirect one to the other. It’s the best way of avoiding confusion over which one your website is. The key to a good domain is ensuring people can get to where they want to be with as little effort as possible.
Even if you haven’t started any social media accounts yet, check the name of your estate agency hasn’t already been taken by anyone else on social media platforms. It will be confusing if the name of your website and social media accounts are different.
If you can, avoid numbers at all costs to avoid confusion. People won’t know to type the number (4) or the word (four) for example. If your business name does happen to have a number in it, buy both domains and redirect one to the other so people will arrive at your site either way.
The shorter the domain name, the easier it is to remember the correct wording. Although most good one or two word domains are already taken, add a descriptive word or ‘estateagents’ at the end. Remember though, you want your internet presence to stay on brand and reflect your business, and business ethos, so choose the wording carefully.
Once you’ve secured your new estate agency domain name and are ready to launch your website, why not try out our Property Hive WordPress plugin? You can get up and running with our Honeycomb theme and core plugin in minutes for free.