8 Tips To Improve An Estate Agents Social Media Presence
It’s clear that social media platforms such as Facebook, Twitter and Linked In are at the fore front of promotion and reaching out to new customers, but without the right content you may struggle to engage with your target audience. We’ve put some together some information and tips to help you get the most out of social media.
Create useful and informative blog posts to share across your networks
Although this can take some time, creating valuable blog posts on your website a few times a month not only helps boost your SEO, but it also gives you something to share with your audience. There are lots of things you can talk about from the latest estate agency news to a helpful checklist on how to prepare your property for viewings.
Show your customers and target audience behind the scenes
People can be inquisitive and nosy and love seeing what is going on in other peoples lives. You may be decorating the office for “Sandra’s birthday” and could share a picture of some of the team along with the cake that “Michael” brought along and the bunting that “Joanne” has strewn across all the desks. Introducing your audience to your team and things that go on behind closed doors makes them feel like they are part of something and it makes a change from their news feed being clogged up with hard sell posts.
Share reviews and comments from customers
Lot’s of estate agents use a variety of review sites or may even receive positive feedback via e-mail correspondence from customers. Don’t just file these away or have a small link to the reviews on your website, spread the love and share these kind words across your Facebook and Twitter. Encourage people to review you on google and Facebook too.
Engage with existing and also potential customers
t’s not just about posting your own content, you can also build up a rapport with your engagement. Spending just a few hours a week replying to comments and engaging with your followers could make all the difference.
Stagger your content across social networks
If you are planning on posting a blog post this week, don’t over saturate your customers with the same content. Spread this across your accounts over the course of the week. You might choose to post it to Facebook on Monday, Twitter on Wednesday and Linked In on Friday.
Post about local events and get involved
Target your local community and get involved in any fundraisers or events they may hold. You can then use this as something to talk about. Not only does it raise awareness for your business within your area, it also shows people that you are interested in the community.
Competitions and Giveaways
These are a great way of increasing followers. The easiest way of doing this is to organise a competition in which the user has to like your page and share your post. This should increase followers and engagement and insights for your page.
Don’t create a social network profile if you aren’t going to use it
Basically just this. If you are going to create a social network profile, make sure you are using it to it’s full potential. It’s far better for you to use one account that you update and engage with regularly than to have four or five that you never update because you are overwhelmed and don’t have the time. Having out of date profiles like this can put customers off as they may think you are dormant or no longer in business. Stick to one or two that you can manage and once you get the hang of it you can maybe look at adding another.
Use Tools At Your Disposal
There are numerous useful applications online that are free to use that enable you to schedule all of your social media posts for the week. Some of these include Twitter’s TweetDeck and Hootsuite who offer both a free and premium version. There is also dlvr.it who will auto-post new blog articles from sites you specify.
Social media can be time consuming, but it doesn’t have to be. If you spent 5 or 10 minutes a week planning out what you are going to post and where, it will soon be second nature.
There is an abundance of articles online that delve into the depths of social media platforms. They can tell you the best time to post, how to word updates and much more.
- 4th October 2017