Our Facebook Marketplace Export add on has been incredibly popular since it’s launch and offered estate agents a new channel in which to market their property stock, sending it automatically from their WordPress website.
It’s therefore sad to hear that Facebook, from September 2021, will no longer be supporting automated real estate feeds. Below you can see the information that we received from them:
“Starting September 13, 2021, we will discontinue the distribution of inventory partner catalogue listings on Marketplace. Homes for rent and homes for sale listings provided to Facebook via catalogue will no longer be displayed in the feeds or search results on Marketplace.
We need to cater for a wide range of potential buyers and sellers on our platform, and on Marketplace we’ve seen increased usage and demand for shipped goods with onsite checkout. So, to meet that demand, and best serve the people and businesses who use our services, at this moment we are shifting our product resources from supporting distribution of vehicles and property listings via partner catalogues on Marketplace, to expanding our offerings and features for shipped goods with onsite checkout.
While distribution on Marketplace via partner catalogue will stop, the categories will remain available, and distribution for manually created listings will continue.
We will also continue to support Real Estate ads and additional products for Real Estate businesses.
We are grateful for your partnership with Facebook.
For more information please visit this page.”
The link above gives more information and does state that properties will still be able to be added manually. Obviously the advantage of our WordPress plugin was to automate the process.
If things change in the future we’ll be sure to update you further.