4 Reasons To Build Your Estate Agency Website On WordPress

4 Reasons To Build Your Estate Agency Website On WordPress

9th October 2019

When it comes to building a website, a basic WordPress structure can be ready to go in a matter of minutes. With a plethora of add ons and plugins at your fingertips, you can customise your website with little to no knowledge of HTML or any other programming languages, making it a cost effective, easy way to showcase your company.

WordPress powers over 34% of sites on the internet , a number that continues to grow year on year. In this post we’ll look at just a few of the reasons it’s so popular and why you might want to consider it on your next estate agency website:

1) Cost effective.

WordPress is completely free to access and use on your property website. There are also over 50,000 free plugins to enhance the functionality on your site, as well as thousands of free themes to get you started.

You will need to have a domain and hosting available to operate a self-hosted WordPress site. The only other additional costs associated with WordPress that you may incur would be if were you to opt for a premium theme or plugins.

All in all, WordPress makes it cost-effective to get a site up and running and often doesn’t require any input from a design or coding expert as layouts and content can be configured by yourself.

In the event that you do need to involve a third party development company, WordPress developers are commonplace and, as they are already familiar with the system and you’re not using a bespoke CMS, development costs should generally be lower.

2) Intuitive and easy to use

The back end of WordPress (where you manage your site) has an incredibly user friendly interface which makes it popular with people who have little to no knowledge of coding. The easy layout saves lots of time and money as multiple people within one business can access and edit the website in a matter of minutes.

Due to it’s ease of use and easy learning curve, little training is required and, should help be required, there is a plethora of documentation and community support available.

This is very helpful when it comes to estate agency websites as properties and listings need to be managed and changed regularly.

3) SEO friendly

Google and other search engines love WordPress. Off the bat, WordPress is already generally SEO Friendly. There are however a plethora of plugins which help optimize your website further, keeping your website at the top on search engine results.

For more information on how to improve your websites SEO, WP Beginner have created a really useful guide for beginners.

4) Open Source

Open source software has a world of benefits which make it superior and more beneficial than other types of software. We’ve written in the past about why Property Hive is open source and the benefits of this.

For one it’s a higher quality. With the source code available, it’s efficient and ever improving due to the amount of developers who can access, add to and customise the code.

Due to there being more people able to improve the code it becomes instantly more reliable with bug fixes and updates happening before there’s even a problem. Despite what you may initially think, it is also more secure than proprietary code because of how much more thoroughly it is reviewed and vetted by the development community.

The cost is also much less than working with a corporation who write proprietary code, with no subscription costs, meaning you can update and evolve your website with a considerably smaller bill, and more freedom to take it in the direction you want.

To have a further look at some WordPress estate agency websites powered by Property Hive visit our showcase.

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